圣智学习

 《商学导论:案例与练习(第4版)》为《商学导论》（第4版）配套使用的案例与练习，可帮助学习者做出正确的选择和决定，有助于事业的成功。通过形象生动的案例分析，马杜拉将重心放在了核心技能训练上，包括决策的计划与制定、团体合作、科技与沟通在商务世界里，如何做出正确的决定，这一切将由你掌控！
在任何一个行业，无论从事何种工作，我们都会用到重要的商业理念。无论你是一位专业的运动员或是一位首席执政官，亦或是一名记者，都需要拥有做出正确选择和决定的能力、与他人友善合作的能力以及有效管理下属的能力。马杜拉的《商学导论》（第4版）介绍了商业活动中的一些核心概念，并结合实例剖析了如何将其更好地位应用于最恰当的商业决策中去。

 Chapter1 Motives and Function of a Business
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter2 Business Ethics and Social Responsibility
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter3 Assessing Economic Conditions
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter4 Assessing Global Conditions
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter5 Selecting a Form of Business Ownership
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter6 Entrepreneurship and Business Planning
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter7 Managing Effectively
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter8 Organizational Structure
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter9 Improving Productivity and Quality
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter10 Motivating Employees
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter11 Hiring Training and Evaluating Employees
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter12 Creating and Pricing Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter13 Distributing Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter14 Promoting Products
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide

Chapter15 Accounting and Financial Analysis
Investing in a Business
Internet Applications
Dell s Secret to Success
In-Text Study Guide