圣智学习

          本书取材于美国圣智学习出版公司(Cengage Learning)出版的Business Communication：Process &Product (7th Edition)书。根据课程的教学设计和相关要求，作者节选了原书中的九章作为本书的学习内容，并对这九章的内容进行了改编、增补和注释。
      本书面向国际商务领域的工作人员、涉外工作者以及各行业职场人员，旨在提高从业者的口头和书面沟通能力。同时，本书也是国家开放大学商务英语专业“国际商务交际”课程的文字教材，并配有网络流媒体课件和微视频课件，学习者可以登录国家开放大学课程网页收看多种媒体学习资源。
      全书分为三个单元，每单元三章，共九章。第  单元涵盖了商务交流和职场沟通的基本知识、团队沟通的各种方式以及跨文化交流的诸多问题；第二单元介绍了商务写作的基本步骤；第三单元着重介绍了职场沟通中的几种常见情况，包括电子邮件和数字媒体技术的运用、提高有效说服能力的技巧、做商务演示报告和打电话的技巧等。本教材力图从不同的侧面系统地介绍商务交流和职场沟通中常用的交流手段和沟通技巧。

 A dedicated professional, Mary Ellen Guffey is Professor Emerita of Business from Los Angeles Pierce College. She has taught business communication and business English topics for more than thirty years and has written several market-leading, internationally acclaimed textbooks, including BUSINESS COMMUNICATION: PROCESS AND PRODUCT and ESSENTIALS OF BUSINESS COMMUNICATION. A leader in the field, Dr. Guffey partners with and mentors hundreds of business communication instructors across the country. Her newsletters have a loyal readership around the world while her workshops, articles, websites and other teaching materials help instructors with all levels of experience achieve better results in their courses.

Dana Loewy brings extensive international expertise, broad business communication teaching experience, and exceptional writing skills to this edition. Dana Loewy earned a magister artium (M.A.) degree in English, linguistics, and communication from Rheinische Friedrich-Wilhelms-Universität Bonn, Germany, where she also studied Slavic languages and literatures and took business administration courses. Before receiving a master’s degree and PhD from the University of Southern California, Dr. Loewy expanded her teaching experience in freshman writing at USC. She also taught at Loyola Marymount College Palos Verdes and Glendale Community College. Since 1996 Dr. Loewy has taught both graduate and undergraduate business communication classes at California State University - Fullerton. Dr. Loewy has published several books, articles, and translations, both poetry and prose. To broaden her consulting and business expertise, Dr. Loewy has become a business etiquette consultant certified by The Protocol School of Washington. 

 PART I: COMMUNICATION FOUNDATIONS.
1. Effective and Ethical Communication at Work. 
2. Professionalism: Team, Meeting, Listening, Nonverbal, and Etiquette Skills. 
3. Intercultural Communication. 
PART II: THE WRITING PROCESS.
4. Planning Business Messages. 
5. Organizing and Writing Business Messages. 
6. Revising Business Messages. 
PART III: WORKPLACE COMMUNICATION.
7. Electronic Messages and Digital Media.
8. Positive Messages.
9. Negative Messages.
10. Persuasive Messages.
PART IV: REPORTS, PROPOSALS, AND PRESENTATIONS. 
11. Business Report Basics.
12. Informal Business Reports.
13. Proposals and Formal Reports. 
14. Business Presentations. 
PART V: EMPLOYMENT COMMUNICATION. 
15. The Job Search, Résumés, and Cover Letters. 
16. Interviewing and Following U. 
Appendixes.
A: Grammar and Mechanics Guide.
B: Document Format Guide.
C: Documentation Guide.
D: Correction Symbols.
End Matter.
Key to C.L.U.E. Review Exercises.
Glossary.
Notes.
Acknowledgments.
Index